Overview
Purpose
Our goal is to have a modern and easy to read and access a website that caters towards hard-working adults. Since our audience will be a range of many ages we want a very user-friendly site that gives direct and convenient information. We also want to offer experiences that will entice more people than just our specific demographic. We also want to be very informative with our pricing since we offer package deals. It is also important that we are informative about what the experience of white water rafting with us has to offer and why they should choose us. We want our customers to have peace of mind and trust with us.
Audience
Our target audience is businesses, corporations, and clubs looking for a retreat. We offer excellent team-building experiences. This activity would also be a great reward or incentive for hard-working employees who go above and beyond and at their jobs. This adventurous getaway is sure to create positive and exciting memories. These groups are most likely going to be organized by business owners or club leaders so we will be offering packaged pricing. We are expecting that since these groups are well-established adults that they will be willing to spend more money on a great experience. The more people they get to attend the better the price. Our website will likely be accessed by a mobile device or laptop.
Branding
Website Logo
Style Guide
Color Palette
Palette URL: https://coolors.co/002766-005fb8-fdc500-d6d6d6
| Primary | Secondary | Accent 1 | Accent 2 |
|---|---|---|---|
| #002766 | #D6D6D6 | #FDC500 | #005FB8 |
Typography
Heading Font: Arvo
The heading font is serif because I wanted it to be bolder and grab attention. I also thought it would give a nice contrast having both san serif and serif to make it feel balanced.
Paragraph Font: Montserrat
I chose this font for the majority of the text because it was san serif. If the clients are reading the website on a smartphone I thought this style of text would be easy to read.
Normal paragraph example
The best Whitewater Rafting in Colorado, White Water Rafting Company offers rafting on the Colorado and Roaring Fork Rivers in Glenwood Springs. Since 1974, we have been family owned and operated, rafting the Shoshone section of Glenwood Canyon and beyond.
Colored paragraph example
Trips vary from mild and great for families, to trips exclusively for physically fit and experienced rafters. No matter what type of river adventures you are seeking, White Water Rafting Company can make it happen for you.
Navigation
Site Map
The Site Map of a site is just like it sounds…it is a map of the pages in a site and how they are related and linked together. From the map above we can see that we will eventually have the Home page and 2 sub or child pages.
The lines that connect them all together indicate that each page should be accessible from any other page, it is essentially showing us the global navigation for the site.
Wireframes
Wireframes are like blueprints for making webpages. They should show the major sections of content that will be on the page and the relative locations of each element. In the wireframe below you can see there will be 6 sections to our page:
- At the top we have a section with the logo (the box with the mountain means an image) and the navigation bar.
- Then there is a banner image that stretches all the way across the screen.
- Next we have some text and an image
- ...followed by another row made up of an image and some text.
- Then one more section of text with no image.
- Lastly, a footer containing a copyright/name line and 3 social media icons.
